This project consisted of creating a branding and visual standards guide for a fictional clothing company, Esoterica. This will include a summary brief for the brand (a couple of paragraphs outlining the overall brand presentation, company values, any plans for growth, etc), mission statement, a new logo and its application to various printed material, signage, and packaging scheme.

The definition of esoteric is as follows: intended for or likely to be understood by only a small number of people with a specialized knowledge or interest.

With this information, I created a brand based on an alternative version of this definition. I wanted a deep grunge aesthetic but with fashion at the forefront of this brand.