This concept project is to create a billboard for the non-profit organization, Feeding America. The billboard will need to adopt an appeal similar to the website it is highlighting. While feedingamerica.org is a website that coordinates food bank donations and provides location information that applies to all demographics, this billboard is specifically tasked with speaking to child hunger and food insecurity.

I, personally, wanted to highlight how difficult it can be to notice food insecurity in children. Showing a group of children, without using their faces, shows that there can be virtually no difference in children who deal with and who do not deal with food insecurity. It is a simple advertisement, but still makes the viewer contemplate and think about donating to the non-profit.